Redefining

Green Sports‍ ‍

Do Good Do Well:
Writing the Sustainable-Business Plan for Collegiate Athletics

Blue Strike staff have decades of experience leading the evolution of green sports in college sports. New intel we’ve developed from national research now speaks to a redefinition of green sports that touches stakeholders’ lives and communities more directly–and brings in new revenues campus wide.

The Do Good Do Well framework positions sustainability as a strategic business driver that creates measurable value for collegiate athletics and the broader university enterprise. By leveraging athletics green sports assets to strengthen sponsorships, student recruitment, donor engagement, Name, Image, and Likeness (NIL) opportunities, research partnerships, and campus branding, the framework transforms sustainability from a perceived cost center into a scalable revenue-generating strategy.

Blue Strike is currently piloting this innovative framework with the University of Colorado Boulder, where the team is developing a comprehensive Sustainable-Business Plan for Collegiate Athletics. Supported by market research, stakeholder engagement, and data-driven performance metrics, the pilot will frame a replicable model that demonstrates how sustainability investments can generate valuable financial impacts for athletics, across campus and for local communities. The resulting framework is designed to be adapted by colleges and universities nationwide, providing a scalable roadmap for integrating sustainability into long-term athletic and institutional business strategies.

We will soon be releasing the Interim Framework of the Sustainable-Business Plan for Collegiate Athletics. Sign up below for the first release.